Once upon a time, every player (aside from the high rollers) got pretty much the same experience. This continued to be true when online casinos arrived. But as technology has advanced, it has become possible to deliver a much more customized experience to players. This ranges from game suggestions to bonuses and incentives, and even includes custom graphics options.
It Starts with Analysis of Player Behavior
All of this customization is powered by analysis of player behavior. When you’re playing in a casino, it is possible to track a number of factors that can help an operator understand how to improve your time spent onsite. Things like games chosen, time spent playing, bet frequency, time of day trends, and lots more are all helpful to giving casinos insights into what will make your playtime more enjoyable.
As this information is tracked, sites can build what is known as a player profile. This then enables player categorization: slots fanatics, midnight owls, poker grinders, and novelty explorers are all different player types that casinos can cater to. This helps them design promotions, events, and even entire games that you are more likely to have fun with.
A poker grinder might like an incentive that rewards the player for rake contributed. A novelty explorer might like free spins on a recently released slot game with an innovative new feature. The midnight owl could be interested in jackpots that are more likely to release during off-hours. The main idea is that casino sites can tailor offerings to players once behavioral analysis has revealed what makes them tick.
What Makes a Game Suggestion Good?
Good game suggestions are more important than you might think. Most players know what games are interesting to them, right? But as the game library grows (Ignition Casino has hundreds), it can get harder to sift through the treasure trove of offerings. There are an overwhelming number of games to play, so it is helpful when a casino surfaces the ones you are most likely to enjoy.
This doesn’t just mean giving you more of the same. Anyone who has spent time on YouTube knows how annoying it is to look up a video to fix a plumbing issue and then be inundated with plumbing content. For this reason, the best game suggestion algorithms bring you not just games of the type you have enjoyed in the past, but also games that you might not know you’re going to like. These are outside of your previous activities, but generally have features in common with ones you’ve liked.
Bonuses and Promotions Crafted For You
A player is a lot more likely to redeem a personalized bonus than a general one. After all, if you’re not a slot player and you exclusively play poker, you won’t really be that interested in free spins. A free entry to a poker tournament would be a lot more welcome. For that reason, Ignition Casino does offer some personalized bonuses.[JB1] These can be found in your dashboard under Rewards. Available bonuses can include deposit matches, weekly boosts, or something else. The possibility of offering bonuses that fit your player profile is a way that casinos can customize the experience for the entire player base. It puts the control in your hands to decide which promotion works best for you.
More Responsible Gaming on the Horizon
Some casinos have enabled features that help players gamble responsibly. These features include prompts to take a break when things go south, or even proactive reach outs from customer support for players that are struggling. Sites that have these abilities may also offer players the power to opt out, if they’d prefer. The point is, casinos can make it clear that support is there for players who would like to have some guardrails on their play.
Color/Background Customization and Activity Review
At Ignition Casino, player customization includes choosing the table color and card design in the poker room. It’s a small way to give each player control over their surroundings and environment in the casino.
Another feature that is unique to each player is the ability to see poker hand histories. This is invaluable for players that want to review past hands and step up their game. Critically, you can also use this data in hand analyzers to find leaks. Understanding the trends in your game play is essential to getting better at poker and avoiding common mistakes. With the help of modern software, you can put real work into evolving as a player and beating the competition.
What Technology Powers Customization?
Casinos have quite an impressive tech stack behind the scenes, but the tools that power player customization specifically include:
Data Analytics. This is how casinos can analyze player behavior and pull out trends to understand the player base better.
AI & Machine Learning. They’re not just buzzwords. Tools using these capabilities enable casinos to accurately predict player preferences, optimize game suggestions, and design promotional offers that will be rewarding.
CRM & Segmentation. These tools are used by pretty much any modern business, but casinos need them to properly categorize players and understand what makes their time at the casino fun.
A Peek at The Future
This type of functionality is just getting rolled out. In the future, casinos could have a far more customized experience for players than they have today. As efficient customization tools are developed and scaled up, look for each player to enjoy a casino session that is tailored exactly to the kinds of things that will make their time spent highly enjoyable.
[JB1]Is this generalized enough to be accurate?
